Travel Massive

Email Marketing: MailChimp Master Class

November 26, 2019
6:00 pm
73 Bathurst, 4th floor


Have you learned how to harness the power of the inbox?

This month join us for our latest workshop on the most effective marketing you can do for your business: Email Marketing.

In this 3-hour workshop we'll dive into how to create an effective email marketing plan as well as tools to take your marketing game to the next level. Walk away with new action plans for your business.

Learn how to strategically create a well-thought out email marketing plan using Drip Campaigns. Find out about tools and automation tips and techniques that will land you higher performing email blasts, increase your open rate, and conversions. We’ll also tackle how to better use features of MailChimp, the most popular and widely used email marketing tool.

Finally, we'll look at case studies to understand what works (and what doesn't work), how to track and analyze results, and make informed campaign changes based on your audience responses.

Key Takeaways and What You Will Learn:

- Understand and create Drip Campaigns for your marketing funnel
- Components of a high-performing email marketing campaign
- Effective design tips to increase open rate and click-through-rate (CTR)
- How to do proper A/B testing
- How to create better targeted email marketing campaigns
- Integrating tools and other automation tips
- How to track, analyze, and understand your results
- Additional MailChimp features that are often overlooked

There will also be an opportunity for Q&A.

What to Bring:

- Laptop
- Tablet if you have one, highly recommended, but not required
- Water and/or any munchies

Early Bird Price: 25.00
Regular: 40.00