Hiring is much more of a challenge today than it was ten years ago. Candidates have higher expectations for their careers, and that has a huge impact on what hiring managers take into consideration. Companies have to put in more work than ever before to attract the employees they want on their team.
There is, however, one simple way to get the cream of the crop to work for your company – expanding your talent search to include a larger geographic region. While hiring candidates who live too far to commute to the office wasn’t an option in the past, it most definitely is today, and job seekers are increasingly expressing interest in remote work.
In today’s blog, we’ll cover three sure-fire ways to attract remote workers to your company and how Dell has successfully implemented these strategies.
1. Make Your Remote-Friendly Culture Obvious
To attract remote candidates to your team, it needs to be blatantly obvious that your company culture is set up to support these kinds of employees, and you are actively seeking them. You can achieve this by clearly labelling positions that are remote-eligible and describing what candidates can expect when they work remotely for your company.
Dell goes the extra mile in promoting its remote-friendly culture by actually sharing stories of employees that wholly embrace remote work. They also provide a description of how they’ve supported said employees and accommodated their lifestyle. Given how popular the storytelling marketing tactic is nowadays, this strategy translates well across social and gets the word out to remote work-seekers!
2. Prioritize Inclusion
Remote workers are prone to feeling left out since they are not physically on location every day, and companies need to align their culture and values around remote candidates to ensure this doesn’t happen. Workplaces that are looking to hire remote workers should implement policies that make out of office employees feel just as welcome as their in-office counterparts. Even something as simple as sending GIFs over Slack to welcome new remote workers can make a huge difference!
Dell believes in bringing flexible work culture to life so much that they have made team members leveraging their various work arrangements part of their Corporate Social Responsibility.
3. Have Information Readily Available
Your overall recruitment strategy should include content that gives insight into your company’s remote working arrangements. The idea is to make it easy for anyone that engages with your brand to learn about your remote culture.
Dell has dedicated an entire page on its site to its flexible work culture. The page gives a comprehensive insight into their flexible work options and has video testimonials from remote employees.
By implementing these three strategies, your company will be well on its way to attracting the best candidates. To make the recruitment process even easier, you can post about job opportunities on our Project Spaces job board. If you’re a remote worker looking for a community first co-working space, you can also hit up Project Spaces for a place to call home. Talk about a win-win situation!